The Ease

#Woosh Approved: Holiday Gift Edition

It's the most wonderful time of the year... until you start panicking about buying presents for everyone in your life. Well, Woosh is here to help! We might not have the perfect gift for grandpa (o...

When You Give the Gift of Makeup

The focus of Woosh Beauty has always been to create easy makeup for everyone. Why? Because we felt that, in a world that was quickly becoming all about ease, makeup had actually become more complic...

Tips for Traveling Lighter

Traveling around the holidays is difficult...and while there's not much you can do about delayed flights and cranky in-laws, you can take one matter into your own hands: overly heavy luggage! Here ...

How to create an easy 'cut crease' eye look

Every now and then it's nice to deviate from your usual eye makeup routine. A cut crease eye shadow look may sound complicated, but it's incredibly simple with the right tool. The double-ended eye...

The power of Even Eye Stencils

A Public Service Announcement: You absolutely can create all of the fun holiday eye looks this year without Even Eye Stencils, but you really, really shouldn't.  These extremely handy, washable, re...

#Woosh Approved: The Best of the Basics

We get it, not everything (or everyone) takes pride in being "basic". The word has come to represent so many things that it's almost lost all meaning. But here at Woosh, we LOVE a good basic. A whi...

Woosh to the rescue - helpful life hacks

Everyone is familiar with the concept of "spring cleaning" but at Woosh, we also like to engage in what we call "fall preparedness". The chaotic holiday season will be here any second, and the las...

#WomenWhoWoosh: Dr. Ellen Marmur

She's a dermatologist, the founder of a skincare line, a mom, and a very cool boss. There isn't anyone else in NYC that we want to talk to about skincare and we're thrilled to feature Dr. Ellen Mar...

How to Paint Your Nails & Skip the Salon

Ever wish you were better at painting your own nails? US TOO! After all, manicures can be expensive and there isn't always time to go to the salon.  That's why we enlisted the help of an expert to ...

Woosh to the rescue - what bag to buy?

Handbags are like snowflakes, each unique in its own way... which is probably why most of us feel the need to own so many of them. Different seasons, settings, and circumstances all call for diff...