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OUR MISSION

to create simplified beauty options that are clean and convenient

WHAT DOES "CLEAN" MEAN TO woosh?

Vegan & cruelty free | Dermatologist tested | Non-toxic Ingredients | Sustainable packaging

CLEAN BEAUTY FORMULAS MADE FOR SENSITIVE SKIN

Our gentle formulations are tested on sensitive skin by dermatologists,
ophthalmologist-tested, and free of harmful ingredients. We’re a vegan, cruelty-free
brand that cares about the planet, so you can feel good about looking good.

ALL OF THE GOOD STUFF. NONE OF THE BAD STUFF

  • Shea Butter
  • Antioxidants
  • Vegan Bristles
  • Coconut Alkanes
  • Zinc Oxide
  • Titanium Oxide
  • Digitata Seed Oil
  • Sodium Hyaluronate
  • Ethically sourced Mica
  • Parabens
  • Sulfates
  • PFAS
  • Gluten
  • Fragrance
  • Formaldehydes
  • Phthalates
  • Cyclic Silicones
  • BHA/BHT

EXPERIENCE GUILT-FREE TESTED BEAUTY

Cruelty Free

Derm-Tested

Ophthalmologist Tested

Hypoallergenic

Fragrance Free

UPGRADE TO VEGAN & SYNTHETIC BRUSHES

Our vegan, cruelty-free, synthetic bristles offer precise pigment pickup and application. Unlike other brands that still use animal hair, we believe in providing a cruelty-free alternative that doesn’t compromise on quality.

SUSTAINABLE BEAUTY: ECO-FRIENDLY PALETTES

We’re all about sustainability without sacrificing quality! That’s why our palettes are made with eco-
friendly paper board. Instead of contributing toward excess plastic waste, we help conserve natural
resources. Join us and make a positive change today!