EYES

It’s all about placement:

• Blend your crease shade with eyes open so the color lands where it actually shows. Float it slightly above your natural fold, then diffuse upward and outward. This creates visible depth, more lid space, and a soft lift.
• When placement is intentional, shadow doesn’t disappear — it defines, opens, and balances effortlessly.
  

Woosh Beauty eyeshadows are designed to wear smoothly and evenly throughout the day. When applied with a light hand and blended well, the formulas stay refined without creasing or settling. Proper blending and minimal product help ensure a soft, long-lasting finish on all skin types.

Not necessarily. Many people find Woosh Beauty eyeshadows apply smoothly on bare lids. If you prefer extra longevity or definition, a light primer can be used—but it’s optional, not required.

Use small, soft strokes close to the lash line. Eyeshadow makes a beautiful alternative to pencil, offering more control and a softer, more forgiving finish.

A smokey eye doesn’t have to be heavy. Start with soft, neutral tones, build depth gradually, and blend thoroughly. The key is diffusion—nothing harsh, everything seamless. Looking for inspo? Check out how our founders and customers achieve their eye looks here.

We recommend eyeshadow, eyeliner and finishing with mascara. Looking for inspo? Check out how our founders and customers achieve their eye looks here.

Pro Tip: Many makeup artists actually do their eye makeup before face makeup so they can clean up any excess powder that falls or to blend without worrying about complexion makeup

It’s all about color theory. To make your eyes "pop," use colors opposite yours on the color wheel:

Blue: Warm coppers, oranges, golds, and terracotta.

• Cayenne, Paloma, Snickerdoodle, Bubbly, Tiramisu

Brown: Literally anything, but especially teals, purples, and deep blues.

• Merlot, Chambord, Acai, Fig, Sorbet, Truffle

Green: Purples, mauves, burgundies, and rose golds.

• Sorbet, Merlot, Chambord, Frosted Brownie

Hazel: Greens, golds, and warm browns to pull out the flecks.

• Snickerdoodle, Cayenne, Macaroon

Tightlining means working liner into the upper lash line—right at the roots of the lashes. The result? Lashes look fuller, eyes look defined, and nothing reads “heavy.” It’s the secret behind that effortless, no-makeup makeup look.

For this, we reach for our Arc Brush™. The patented C-shaped tip follows the natural curve of your eye, letting you press pigment directly into the lash line with total control. The other side has a thin precise tip that helps blend out. 

The "flick" is notoriously difficult because our eyes are rarely perfectly symmetrical.

The Trick: Follow the curve of your lower lash line. Imagine it extending upward toward the end of your eyebrow. 

The Cheat Code: Use the Arc Brush™

Yes, you can create your own eye quad here. 

If you are in a hurry and feel that your eyes are not blended evenly, no worries - sweep your clean eye brush over Bruleé Eyeshadow (from your palette) or the light contour powder to lighten and blend your eyes.

Woosh’s dual-ended eye brushes feature an angled end for lining eyes.  Sweep the brush in eyeshadow (or gel liner) and sweep across the lash line starting from the outside corner of the eye with the longer edge of the angled brush.  Once you are in the center or your eyelid, you can start on the inside corner of your eye with the longer edge until the lines meet.  This creates a soft eyeliner look for a more natural look.

To achieve the most minimal natural eye makeup look, use matte shades that are just a step deeper than your complexion.  Always start with primed lids - we like to use Woosh’s creamy concealers - and then a matte base eyeshadow like Bruleé or Macaroon.  Then deepen the shade with a soft matte shade like Crumble or Paloma.

Fold Out Face palette hack - use the dark contour as eyeshadow.