The Ease

How to Get Instant Liner Looks with the Arc Brush

How to Get Instant Liner Looks with the Arc Brush

If brushing up on new makeup techniques isn't high on your list of new year's resolutions, no worries! We made an Arc Brush that lets you achieve ...

Our founder, Andrea's, holiday gift guide!

With virtually all holiday shopping this year happening, well virtually, it's more overwhelming than ever to find the perfect gift for everyone on...

The ONLY makeup you need for the holidays

The holidays may look a little different this year, but that doesn't mean you have to. Sure, there are fewer (or no) after-work parties, and family...

The Arc Brush is here!

Eye makeup is everything right now. From mask-wearing, to video calls, to remote learning, teaching, and, well, living... our eyes are constantly ...

The "Secret" in our Secret Brush

For touch-ups or travel, this 4-in-1 nesting brush does it all. Watch and learn why we're so crazy about this little brush that delivers big result...

How to get an easy, everyday eye look

Whether you're on a video chat or out in public wearing a mask, your eyes are really on display. So what to do when you want to make a statement, b...

3 STEPS TO FULLER LIPS (WITHOUT FILLER!)

Ever wonder how to make your natural lips really POP when finishing up your makeup look? Well we’d like to introduce you to the…CONCEALER HACK! ...

Get lashes that POP in 3 easy steps

You don't have to spend a few months learning how to apply fake eyelashes, or a few paychecks having someone do it for you, in order to have the l...

How to soften your eye look for summer

Want to know the secret for a soft, sexy, summer eye look? Blush. Yep, the blush that you normally put on the apples of your cheeks also works wond...

A puzzle to pass the time

Hi everyone! We hope you are all staying safe and healthy at home (maybe experimenting with some new beauty products or looks? 🤗) Over here, we've ...

All About: The Corner Brush Eye Stamper

They say an artist is only as good as her tools and, while that may or may not be true, we believe you certainly don't need to be an artist to crea...

How to use the Fold Out Face

So you have a Fold Out Face (or are thinking about getting one) and you want more information on how to apply it. Say no more! We created an easy, ...

All About: Spin-On Gloss

We can't get enough gloss in our lives. Every woman in our office has a minimum of 3 Spin-on glosses on hand at all times, and there is a very good...