Andrea DeVos Abraham
Founder + CEO
Andrea DeVos Abraham is Woosh Beauty’s founder and CEO. Her deep passion for empowering and inspiring women led Andrea to create Woosh – a clean beauty brand designed to meet the needs of women everywhere.
“Life is complicated, but makeup doesn’t have to be.”
– Andrea
Feeling good about yourself shouldn’t be hard work, expensive, time consuming, or overwhelming. Andrea designed Woosh for all women – busy moms, CEOs, students, beauty enthusiasts and more – with products that are easy to apply and accessible to everyone.
Family and Community
Andrea is married to husband Michael Abraham. Together, they invest in community-based projects and programs focused on children and public policy. They’ve made notable investments in New York Presbyterian’s Alexandra Cohen Hospital for Women and Newborns, the Intercollegiate Studies Institute, and other organizations that are impacting both current and future generations.
A mom of two sons, she’s often on the move. Andrea can be found guiding them as they explore the world around them, supporting their passion for sailing, and encouraging them to dream big dreams and expand their horizons.
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Vegan · Cruelty Free · Hand Crafted
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Eye Brushes
Larger fluffy end to place eyeshadow and blend into crease.
Smaller end for smudging along lash line.
This unique brush head is flat on one side, curved on the other. Use the curved side to sweep base Eyeshadow over your eyelids and the flat side for smudging darker shadow into the creases and outer corners.
A one-of-a-kind eye makeup brush that’s curved at one end to help you create precise lines, cut creases and winged eyeliner with confidence.
Angled brush end to blend along lash line and inner corner.
V-shaped end is ideal for stamping eyeshadow in crease, then blend out to create smokey eye.
Angled brush end to smudge shadow along lash line and make the perfect wing.
A professional eyeliner tool like no other. Our soft wheel effortlessly rolls eyeliner exactly where you want it, while a fine, angled tip helps to blur, blend and smudge. Pair with a gel liner for best result.
FACE BRUSHES
Use the bullet-end brush #1 to apply eyeshadow.
Use the flathead #2 brush is your go-to for concealing small areas like breakouts or dark, under eye circles.
Kabuki brush #3 is ideal for setting under eyes and contouring cheek bones
Soft and fluffy, brush #4/5 is ideal for applying blush, bronzer and foundation powder.
Dip the smaller, domed end into Concealer and dab over targeted areas using gentle tapping and circular motions.
Use the larger tip to blur out dark circles under your eyes as well as areas of redness or discoloration.
Use the smaller end for targeting specific areas with Concealer. Work it into the skin with soft, circular motions.
Dip the larger brush end into Foundation Powder and sweep over your face, neck and décolletage. Build as desired.
Use the smaller, rounded end to blend your favorite Blush or shimmer on your cheeks using light, sweeping motions.
Use the wider, flat end to sweep Bronzer on your cheekbones or to dust Foundation Powder all over your face, jawline and down your neck.
Use the skinnier end to set your under eye concealer with the Light Contour Powder.
The thicker tip is best for sculpting your features and creating shadow. Apply Dark Contour Powder sparingly under the cheeks, around your temples, along the jawline and down your neck to shape and define.
