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Andrea DeVos Abraham, Founder and CEO of Woosh Beauty

Andrea DeVos Abraham

Founder + CEO

Andrea DeVos Abraham is Woosh Beauty’s founder and CEO. Her deep passion for empowering and inspiring women led Andrea to create Woosh – a clean beauty brand designed to meet the needs of women everywhere.

“Life is complicated, but makeup doesn’t have to be.”
– Andrea

Feeling good about yourself shouldn’t be hard work, expensive, time consuming, or overwhelming. Andrea designed Woosh for all women – busy moms, CEOs, students, beauty enthusiasts and more – with products that are easy to apply and accessible to everyone.

Family and Community

Andrea is married to husband Michael Abraham. Together, they invest in community-based projects and programs focused on children and public policy. They’ve made notable investments in New York Presbyterian’s Alexandra Cohen Hospital for Women and Newborns, the Intercollegiate Studies Institute, and other organizations that are impacting both current and future generations.

A mom of two sons, she’s often on the move. Andrea can be found guiding them as they explore the world around them, supporting their passion for sailing, and encouraging them to dream big dreams and expand their horizons.

Follow Andrea

Andrea on Instagram

Andrea on Flickr


Andrea DeVos Abraham is shown with Woosh Beauty's easy-to-apply products.